More than 20 years shaping wood for architecture

François Michelena is the founder and president of MICHELENA, with more than 25 years of experience in the design and manufacture of custom doors, architectural cabinetry and high-end solutions for residential and commercial clients. Passionate about design and innovation, François combines artisanal craftsmanship, technical expertise and a keen sense of detail to create unique, functional projects. Under his leadership, MICHELENA has established itself as a Canadian leader in architectural luxury, recognized for its quality, precision and exceptional client experience. Early in his cabinetmaking career, François spent a short period of three years at Charlebois & fils, a fourth-generation company founded in 1899. By the end of that time, François disagreed with the owner’s vision on quality, which led him to start his own company, built on values of quality and service that have defined MICHELENA’s strength for the past 20 years. Having learned a great deal during those three years, he knew what to do, and what not to do, in a world where clients seek near-perfection.

Dominic Breton has been General Manager at MICHELENA since January 2024, bringing a unique expertise gained in the luxury sector, notably as a former vice-president at Bentley. He excels in project management, process improvement, data analysis, the coordination of complex projects, the development of high-end client experiences and the management of strategic relationships. At MICHELENA, Dominic oversees not only office and factory operations but also leads the implementation of the CRM and the improvement of internal processes. His leadership aims to transform MICHELENA, moving it from a small business to a major player capable of winning new markets and maximizing sustainable growth while maintaining the excellence and service expected by a demanding clientele.

Trevor Botkin, Vice-President of Growth at MICHELENA since September 2025, brings more than twenty years of experience in business development and brand strategy. A recognized expert in building strong relationships with architects, designers and high-end clients, he plays a key role in the company’s expansion across Quebec, nationally and in cross-border markets. His ability to identify and secure strategic partnerships, open new markets and position MICHELENA as a leader in custom cabinetry contributes directly to the company’s sustainable growth and profitability.

Jeremie Galibois, Project Manager for Client Experience at MICHELENA since April 2025, safeguards the excellence of the client journey at every stage. He oversees every project, from first contact through to final delivery, including showroom visits and ongoing communication with clients. His expertise in project management and customer service creates a consistent, memorable high-end experience that strengthens client loyalty and MICHELENA’s reputation.

Patrick Monette, foreman at MICHELENA since 2008, leads a team of highly skilled artisans with more than 100 years of combined experience in manufacturing products of exceptional quality. His team of five cabinetmakers is remarkably stable, with no turnover, reflecting a solid work environment and expertise deeply rooted in the company. This staff stability is a major strategic asset for MICHELENA. It ensures continuity of quality, the preservation of artisanal techniques and standards, and optimal productivity. The combination of Patrick’s experience, loyalty and leadership ensures the longevity and added value of MICHELENA’s operations.